orchid + bean
this sustainable stationery company was part of oregon state university's 2021-22 microbusiness competition. i oversaw this company as the CEO while developing a beautiful company brand image and ensuring that all profit and revenue goals were met.
01
brand identity
the design goal behind orchid + bean's logo was to create something whimsical yet professional, and to utilize nature-inspired elements. i achieved this playful look by creating a handrawn "o" and "b"inspired by berries. the logo text merges a classy element that can be used as a stand alone if needed, or combined with the icon to form an eye catching primary logo.
02
product design
the creation behind the first orchid + bean notepad planner was a collaborative effort. i oversaw the final design to ensure our product had adequate writing space and practical functions in a beautiful format. our team decided green would be the perfect color for this first product because it promotes mindfulness and symbolizes growth.
03
video production
our team developed the winning video concept by spreading the word about our product in a comical and unique way. i filmed and edited the video to craft a marketing campaign consistent with our brand's values and goals.
04
website design
utilizing the visual identity guide, i designed the website for orchid + bean to further spread the word about our products and to develop a stronger brand. click here to browse through the website to learn more.
